Data Mining for the Masses
Database / November 7, 2017

Data Mining for the Masses is written by Dr. Matthew North in 2012 licensed under common creative attribution 3.0  licensed. This book contains 3 sections and 14 chapters starting from introduction to data mining and CRISP-DM than organizational understanding and data understanding, data preparation, correlation, association rules, k-means clustering, discriminant analysis, linear regression, logistic regression, decisions trees, neural networks, text mining, evaluation and deployment, and data mining ethics. The three sections are data mining basics, data mining methods and models, and special consideration in data mining. About author of Data Mining for the Masses: Dr. Matt North came to the Information Systems and Technology department at UVU in 2015.  His teaching expertise is in Business Information Systems, Data Mining and Analytics, Geographic Information Systems (GIS) and Web/Mobile Software Development.  Research areas include Data Mining, GIS, Business & Technology Pedagogy, and Digital Ethics.  He is the author of two books, Life Lessons & Leadership (Agami Press, 2011), and Data Mining for the Masses (2nd Edition, Infinite Publishing, 2016), as well as numerous journal papers, articles, book chapters, and conference presentations.  An award winning professor and scholar, he is a Fulbright alumnus (Universidad Tecnológica Nacional de Argentina, 2013) and the recipient of the Ben Bauman Award for Excellence and the Gamma…